Can best practices be used in making channel decisions? Intermediaries need to be kept motivated and offered incentives to ensure timely and efficient delivery of products and services.
While competitors sold pre-configured and assembled PCs in retail stores, Dell offered something new and attractive to the customers by providing the option to pick desirable features and that too at a discounted price.
This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers. Dell claims that it has collected more than 1. Dell is ranked No.
This is exclusive distribution. It focuses on where the business is located, where the target market is placed, how best to connect these two, how to store goods in the interim and how to eventually transport them.
Another useful aspect of this model was the information available regarding customers and their needs and requirements.
Variety for the Consumers — By selling through retailers, consumers are able to choose between a varieties of products without having to visit multiple stores belonging to each individual producer.
How can you access the right distribution channels? Key Points The marketing mix helps you define the marketing elements for successfully positioning your market offer.
Understanding the Competition The next step is to understand the competition. This channel may become necessary for large producers who sell through hundreds of small retailers. Internet is also a major channel of promotion for Dell. This pricing strategy has helped Dell reach a vast customer segment and remain among the top PC makers in the world.
These locations may be as close together as two on the same street. The promotional strategy in the marketing mix of Dell focuses on branding through TV, print media, online ads etc.
This price will often help decide the type of distribution channel. Through customer surveys or focus groups, there needs to be an identification of how important this USP is to the consumer and whether they are intrigued by the offering. According to Bob, 80 percent of new products fail each year.
What do they need? Impact of Product Issues The type of product being manufactured is often the deciding factor in distribution decisions. Internet sales and one on one meetings are also ways to sell directly to the consumer.
An example of this is when a consumer recycles and makes money from this activity. The value of the product is determined by customer perceptions and the goal is to achieve a satisfied and loyal customer.
Customer as a focal point A vital feature of the marketing mix is that the customer is the focal point of the activity. XPS and alienware laptops are for gaming and are made for the premium segment.Dell Marketing Mix: Dell is a well-known brand of computers and IT solutions.
The brand is best known for its direct business model and great technology. The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion, and Place.
These have been extensively added to and expanded through additional P’s and even a 4C concept. In this section we will take a look at 1) an introduction of place, 2) distribution channels and intermediaries, 3) making channel decisions, 4) managing distribution channels, 5) the impact of the marketing mix on place, and 6) an example of Dell Computers’ distribution strategy.
In the marketing.
Dell Inc.’s participation in the PRODUCT (RED) actually proves 2 things: (1) Dell Inc. is concern for the world and social’s well-being, Dell Inc.’s effort in its social marketing campaigns is a promotion of Dell Inc. itself.
Marketing Mix of Dell analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Dell marketing strategy.